2 posts tagged “photographer”

After giving you the story behind Perch's MiniCards, we thought we should catch up with photographer, Simon Warren. Also featured on our MiniCards page, he's been taking advantage of the latest features and comparing them with the larger Business Cards he's been using (and loving) for a while. Here's what he had to say:

Simon Warren is one of the UK's top location photographers. He's been using MOO's Business Cards to showcase his outstanding graphic images: bold exteriors, sleek interiors, arresting construction shots and more.

Though happy with the size and scope of the Business Cards, he's recently been experimenting with MiniCards, with positive results.



A hardcore Business Card fan, Simon was initially worried by the slimmed-down dimensions of the MiniCards (about half the size of a full-size business card.)

"At first, I was concerned that the cards would be simply too small to showcase my photos effectively", he explains. "But actually, this can work very well. The cards show snippets of images – almost abstract – giving a hint of information, but (quite literally) not the full picture."

Rather than being a hindrance, this fits well with other design aspects of his brand. "My website works in exactly the same way – visitors are shown an interesting or intriguing section of an image, which they click to see in full. It’s a simple but effective way to get people involved and interacting with my work." 



He also likes the impact the MiniCards can have when shown together. "Once you have a whole bunch of cards spread out on the table, the viewer is able to get a better impression of your work than a single image can provide, so that's how I like to show them. Then I let the viewer choose whichever one they want. The fact that they've been involved in the choice often helps them remember your work better than if you simply thrust a card into their hand.

"I often refer to my MOO Business Cards as my ‘mini-portfolio’. My MiniCards are now my mini-mini portfolio!" he laughs. "Sometimes when you're carrying a full set of business cards around in a holder, it can be a little clunky. At a very basic level, they're physically easier to carry around with you. As a photographer, you carry so much equipment with you - that's a big plus."



Simon's also pleased with his MiniCard holder. "It swings open sideways and then you push the cards out with your thumb. It's unusual and I think people like that.

"At networking events so many people are handing out conventional business cards in conventional holders. Sometimes that's what you want, but other times it's good to stand out a little. MiniCards can help you do just that."

Thanks for chatting with us Simon!
Find out more about Simon's work, or check out his portfolio.

As any freelancer or small business person knows, the best kind of advertising is often word of mouth. There's nothing better than a satisfied client - excited about the completion of a job well done - sharing your contact details with a friend or colleague.

We've all done it - asked friends on and off line; 'Does anyone know any good photographers?' or 'Can anyone recommend a web designer? I need new website and not sure who I can trust'.

As a business person, a personal endorsement means you can hit the ground running. There's no need to do the hard sell (which is never much fun for either party) - you can talk through your best projects or portfolio, knowing the groundwork has already been laid.

But just because personal recommendations take place between people you've never met, doesn't mean there's nothing you can do to help the conversation along. In this current climate there's no point leaving things to chance, especially when it's so easy to get the conversation started.

These cute little packages were made by Cardiff based photographer Sarah Thomas. By dividing a pack of MiniCards into groups of ten, she was able to create ten unique 'recommend a friend' sets with photographs personal to each client. Adding simple, but (cost) effective packaging creates something really special - and worth talking about. It would be a hard heart that receives these cards and doesn't rush to share them with friends.

Sarah used a template for her cards, originally designed by children's photographer, Dawn M. Available for free, the template works with Photoshop, and can be downloaded here. There are several different variations, and it can easily be customised with your own colours and text.

In a very different style,Rayna, an Oregon based photographer, created these smart referral cards. Taking full advantage of the variable Postcard options, she created two cards per client, with a traditional postcard layout on the reverse. Recipients can post these to friends, and each card entitles the bearer to a free print, following a session with Sapphire Rain Photography. Super-smart, again you know these will be talked about and shared among friends.

On a completely different tack, we love the idea of this, from Brighton based web & social media agency, Nixon McInnes. At the end of each project, they send each client a pack of MiniCards featuring images of their newly launched site. On the reverse are the site's details, so they have not only a little gift, but an instant way to promote their new venture. Again, another way to get clients talking - and what better way to promote yourselves, create good feeling AND promote your work at the same time.

And what about you? Are you using referral cards? We'd love to see them and hear your stories.